A Little Direct Response Gold

Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]

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A $300 Infomercial Marketing Lesson for Free!

For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]

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