- Home
- Copywriting
The Faintest Ink
A common question new copywriters have is, “Should I have a contract?” I used to say no. Because, to be quite frank, a contract is only as good as the person who signs it. If they don’t pay you, you’re going to be out the money, no matter what the contract says. Furthermore, the cost […]
Continue readingWhy I Think of Ben Settle Every Time I Take a Shower
Damn that Ben Settle. Every time I take a shower I end up thinking of him. And no, it’s not what you think. You see, about two years ago I discovered Ben Settle’s blog. At the time, he and I had never met or spoken with each other. But I loved his style and became […]
Continue readingDo Questions Work as Headlines?
One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. […]
Continue reading3 Copywriting Lessons Worth Re-Learning
One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for […]
Continue reading