If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself. Say it with me: “I’m a control freak.” There. Feel better? I do. While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve […]
Continue readingHere is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan ****** What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires. It’s the kind of copy that, while you read it, your mind thinks, “What? […]
Continue readingIn high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it. In honors English we would read a book every two weeks (usually a classic), then […]
Continue readingIf you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]
Continue readingGetting booked solid with clients is actually not that hard. All it takes is a simple, proven process. The problem is, the simple stuff don’t get no respect. Furthermore, most business folks get distracted. They forget the fundamentals, choosing instead to chase fancy techniques that burn out after a few months. Heck, I’ve done this […]
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