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How ClickBank’s New Risk Management Tiers Will Affect Marketers
For many years, ClickBank has been the leading affiliate network and payment processor for sellers of digital products. As a result, ClickBank has attracted tens of thousands of online marketers. Many are ethical. But many are not. There are plenty of ClickBank sellers who hype their products and sell crappy low-value ebooks and videos for […]
Continue readingDrayton Bird: How to Become a Better Copywriter & Marketer
There’s a set of three videos you ought to have this year. They are not bird-watching videos… they are Drayton Bird videos, in which he teaches you How to Write (and Persuade) Better. In case you don’t know who Drayton Bird is, let me paint a brief picture of the man:
Continue readingHow to Quash Business Growth
Here’s an easy way to quash business growth: Raise taxes. Of course, if you read today’s news, you’ll see proclamations that we’ve “averted the fiscal cliff!” And you’ll see claims that the new deal reached by the president and Congress “protects 99% of Americans from an income tax increase.” But it’s all semantics and political […]
Continue readingWhat If You Run Out of Creative Ideas? [Book Review]
Howard Luck Gossage is one of the great unsung advertising heroes of the 20th Century. I didn’t know this until recently when I read Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison. I picked up a copy on Drayton Bird’s recommendation, and I wasn’t disappointed. It’s a remarkable […]
Continue readingWhy the Christmas Season is Generally a Disaster for B2B Sales
A forum participant wants to know if launching an infoproduct during the holidays is a good or bad idea. He writes: Hey Guys, I’m wondering if anyone has experience with doing launches during the holidays? Does it reduce sales as people try to save money for holiday gifts? Or are people in a buying mode […]
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