How I Managed to Spend a Month on the White Sand Beaches of Florida

About seven or eight years ago I bought AWAI’s Accelerated Program for Six-Figure Copywriting. I still have the magalog that sold me on buying the program. When I got it in the mail, I literally blocked out the next evening to read it. So when I got home from work the following day, I sat […]

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Has Netflix Gotten Bored of Its Own Advertising?

Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]

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