Drayton Bird: How to Become a Better Copywriter & Marketer

There’s a set of three videos you ought to have this year. They are not bird-watching videos… they are Drayton Bird videos, in which he teaches you How to Write (and Persuade) Better. In case you don’t know who Drayton Bird is, let me paint a brief picture of the man:

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Proof that Hard Work Is a Legitimate Selling Appeal

Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]

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