Can TV Grow Your Business?

Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]

Continue reading

A $300 Infomercial Marketing Lesson for Free!

For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]

Continue reading