Why You Need Another Pair of Eyeballs
I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads.
There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty simple.
But one thing I’ve realized through this mastermind is that everybody needs another pair of eyeballs.
We’re All Partially Blind
We all have our blind spots, especially when it comes to our own work.
Look at something long enough and you’ll stop seeing it altogether. That’s because our minds tune out what’s familiar and tune in to what’s new and different.
The same thing applies to writing sales copy. After a while, it’s going to be hard to spot the rough patches, hard to identify how your copy can be improved.
How to Get More Eyeballs
You can, of course, start a mastermind of your own comprised of people who are familiar with direct response sales copy. And you can critique each others’ ads and letters.
Or if you’d rather pay for another set of eyeballs, you can certainly do that too.
Right now, I’m offering copy critiques to 8 people for 40% off. So far, two people have taken me up on the offer, which means there are still six critiques I will do at this discounted rate.
After I sent one of the critiques, one client replied back immediately and said, “This is EXACTLY the direction we needed.” Who knows? It may be exactly the direction you need as well…
Click here to get your discounted copy critique.
-Ryan M. Healy
