- Home
- Archive: July, 2012
Mark Twain’s Biggest Writing Failure
If ever there was an American literary giant, Mark Twain was it. He was somehow larger than life — loved for both his stories and his outsized wit and personality. Yet did you know that one of the books Twain wrote was a flop? It’s true. His autobiography was a failure by most objective standards. […]
Continue readingWhen the World Conspires Against You, Redouble Your Efforts
The past four days have been challenging to say the least. My wife got sick Thursday night and had gastrointestinal issues all day Friday, Saturday, and Sunday. In fact, she spent most of Friday on the sofa since her gut hurt so badly. Then, within 5 minutes of coming home on Friday afternoon, my son […]
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingCopywriting Headquarters Abandons the Home Office
After 7 years of working from home, I finally decided to get an office. Signed a one-year lease a couple weeks ago and moved into the office on Tuesday of this week. It’s only 6 minutes from my house, so it’s about as convenient as it could possibly be. So why did I get an […]
Continue readingA 4th Reason to Grow My Business
I now have a 4th reason to grow my business. Her name is Elyse. She was born on Friday, June 29. It’s been more than four years since we had an infant.
Continue reading