The FeedBurner Deception

FeedBurner is the #1 service for tracking blog readers through RSS. If you have a FeedBurner account, you can log-in and track how many readers you have, and whether your readership is growing or shrinking. You can even publish a widget on your blog that dynamically displays the number of blog readers you have. For […]

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Would You Market This Product?

Today, the VeriChip Corporation launches their first direct-to-consumer marketing campaign for human-implantable passive RFID chips. The identification system has been dubbed “Health Link” because its purpose is to store patients’ health and medical information and provide an “information bridge” between patients and hospitals. When a patient becomes unconscious or is unable to communicate, emergency room […]

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Copywriting Is Not the Most Important Skill

Terry Dean has recently made two public statements on his blog about the value of copywriting. In one post, he wrote, “Copywriting really is the million-dollar skill.” Only four days later, Terry wrote, “If there was one skill you could learn that would almost guarantee the success of your Internet business, it would be copywriting.” […]

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How Not to Advertise

Shea Homes owns Highlands Ranch, which is a massive community in the county where I live. Shea also builds most of the new homes in Highlands Ranch. Apparently, Shea is trying to drum up some home buyers. So they sent me an email with a headline that says: “Shea Homes Value for an UnLimited Time […]

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March Traffic Levels

As you might remember, I moved my blogging activity from my Typepad account to this WordPress blog in early January. I’ve been blogging for over three years about copywriting and marketing, so it’s been interesting to monitor traffic levels on this new domain. According to MyBlogLog, this blog received 1,338 readers in March 2008, and […]

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