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Why I No Longer Hate Staying in Touch with Clients & Friends
In the fall of 2008, I was frustrated with how I was keeping track of the mailing addresses of my friends and family members, not to mention my growing list of clients. My wife and I both had addresses written down on bits of paper and in notebooks. And I’d saved a couple client addresses […]
Continue readingObama Obviously Doesn’t Know the First Rule of Advertising
The first rule of advertising is this: Make sure you have a good product to advertise. Because if what you’re selling isn’t any good, you’re going to have a tough go of it. And even if you do manage to sell a few units, it’s all going to come back to bite you when your […]
Continue readingHow to Be a Super Productive Copywriter With a Free Egg Timer
I’m booked solid with copywriting projects right now. Won’t be back up for air until after Christmas at the earliest. Nevertheless, I wanted to share a free tool I started using this week. Learned about it from my friend Matt Fox. It’s a free online “egg timer.”
Continue readingThe 5-Minute Secret for Building Stronger Relationships with Your Clients
The Saturday after Thanksgiving we rounded up my side of the family for some family pictures. We met out by the historic red barn in our small town of Parker, Colorado, and my brother-in-law took the pictures with his digital SLR. It’d been a few years since we’d done a big family photo. But we […]
Continue readingWhat If You Run Out of Creative Ideas? [Book Review]
Howard Luck Gossage is one of the great unsung advertising heroes of the 20th Century. I didn’t know this until recently when I read Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison. I picked up a copy on Drayton Bird’s recommendation, and I wasn’t disappointed. It’s a remarkable […]
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