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Direct Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingCopywriting Headquarters Abandons the Home Office
After 7 years of working from home, I finally decided to get an office. Signed a one-year lease a couple weeks ago and moved into the office on Tuesday of this week. It’s only 6 minutes from my house, so it’s about as convenient as it could possibly be. So why did I get an […]
Continue readingA 4th Reason to Grow My Business
I now have a 4th reason to grow my business. Her name is Elyse. She was born on Friday, June 29. It’s been more than four years since we had an infant.
Continue readingPeople Who Don’t Feel Anything Don’t Buy Anything
Last week’s political posts generated much more feedback than normal. A few subscribers were livid as hornets because I dared to say something negative about their favorite politician. One guy was so upset about my comments on Obama’s health care bill he wrote me a 700-word response that culminated in a request to unsubscribe him. […]
Continue readingAnother Brick in the Wall of Socialism
Well, if Romney and I agree on one thing, it’s that Obama’s mandatory health insurance law is bad. The Wall Street Journal reports: “What the court did not do I will do on my first day as president,” Republican presidential candidate Mitt Romney said. “ObamaCare was bad policy yesterday. It’s bad policy today.” Thanks to […]
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