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All posts by Ryan Healy
RIP John Ritskowitz
Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44. I hadn’t talked with John recently, but we had talked on the phone a few times. I’d also outsourced a sales letter to […]
Continue readingShould Government Selectively Support Local Business?
This morning I discovered that the town I live in has a “daytime dilemma.” Apparently, “an estimated 80 percent to 85 percent of the [Parker] population leaves by 8 a.m. each weekday, making things more difficult on local businesses, particularly restaurants that rely on a steady lunch crowd to make ends meet.” Hmmmm… okay. So […]
Continue readingWhat a Strange Few Days It’s Been
If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]
Continue readingBonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue reading93% of Copywriters Agree: This Ad Sucks
I was reading Inc. magazine over the weekend when I came across this Bonobos ad (click the image to see it full-size in a separate tab): The ad begins with the following headline: 93% of men agree. BONOBOS is better. There are two major problems with this headline.
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