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What Do Your Rates Say about You?
Yesterday, my dad called me on his way home from work. He wanted my opinion on which of two CPAs he should hire to do his taxes. I’ve been working with a CPA for years now. But this is the first year my dad is outsourcing his taxes. In years past, he just had a […]
Continue readingHow to Write Text Ads: Tips from 18 PPC Experts
Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:
Continue readingHow to Manage Sales Leads
Generating, managing, and following up with sales leads is the life blood of any service business. Freelancers and independent professionals know this. Still, they often fail to get in touch with new sales leads in a timely manner. Why is this? Is it because they just don’t want the new business? Not really. It has […]
Continue readingWisdom to Get You Through the Slow Times
If you’ve ever been in business, then you know that seasons affect your sales. Certain times of the year are busier; others are slower. Tree nurseries do the bulk of their business in spring. Education companies do the bulk of their business in late summer. Toy companies do the bulk of their business during November […]
Continue readingRIP John Ritskowitz
Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44. I hadn’t talked with John recently, but we had talked on the phone a few times. I’d also outsourced a sales letter to […]
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