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All posts by Ryan Healy
Sabotage! When Social Proof Backfires
Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]
Continue readingThe Hazards of Social Media
Bad news today. Social media is not the panacea the media has made it out to be. In fact, in many cases, it can do more harm than good. So while I do like social media and get new blog readers from it, please allow me to share the three most common hazards of social […]
Continue readingLynn Terry on Affiliate Marketing, Traffic Generation, and More
When I first communicated with Lynn Terry in January, it was to apologize. Fortunately, she was gracious. :-) Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more. You’ve been online for 13 years, […]
Continue readingSpinning Plates
Ever see a picture of a performer spinning plates on sticks? I don’t think I’ve ever seen it done in person, but I’ve seen pictures of it similar to this one: As an entrepreneur and service provider, I feel like plate spinning is a good metaphor for my life. There are always lots of plates […]
Continue readingDoes Your Writing Matter?
It’s not how much you write, but how much your writing matters. Sometimes I get jealous when I see that somebody’s written 5,000 words in a day (or whatever the case may be). I think: “Man, I wish I could write that much in a day!” And yet: Of the writing of books there is […]
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