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All posts by Ryan Healy
What a Nasty Rash Taught Me about Marketing
Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being […]
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How Far Is Too Far in Advertising?
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
Continue readingCatalog Copywriters Are Working Overtime
I don’t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them. It’s really unbelievable. I actually threw away a number of them before I realized how many I was getting… and decided it would make a good photo opp for my blog. Check out […]
Continue readingHow Should You Respond to Dishonest Clients?
So here’s a difficult question I’ve been pondering for… oh… about the last four years. Where does a copywriter’s responsibility end and a client’s responsibility begin? In other words, how responsible am I for the things I write to sell a client’s product? Here’s the thing… As a freelance copywriter, I’m largely dependent on clients […]
Continue readingKevin Rogers Steps Up to the Microphone
Next on my hit list of “DR copywriters to interview” is Kevin Rogers, direct response wordsmith, consummate funny man, and “head honcho” of John Carlton’s stable of copywriters. In this interview, Kevin opens up about the challenges he faced getting started as a freelancer, how stand-up comedy helped him become a better copywriter, and the […]
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