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Updated: Copywriting Check List
If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]
Continue reading4 Business Predictions for 2010
Here we sit at the threshold of 2010. And in the spirit of prognostication, I’d like to take a moment to make a few modest predictions for the new year. Business Prediction #1: It Will Become Harder to Fill Seminars Fact: It’s hard to fill seminars and it’s getting harder. I can say this because […]
Continue readingCan TV Grow Your Business?
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]
Continue readingYour Lack of Money Is a Money Problem (Or at Least You Think It Is)
A common theme I’m seeing come up over and over again among the customers of my clients’ businesses is this: “I’m broke. I can’t order/register/subscribe because I don’t have any money.” I guess I can’t blame people for tossing out financial objections. After all, a lot of people are hurting financially, and we all have […]
Continue reading‘Tis the Season to Tell Lies?
Do you have kids? If you do, then you’ve probably already faced the age-old moral dilemma of what you tell your kids about Santa Claus. In my experience, most parents choose to tell their kids that Santa Claus is real, and that he really does travel around the world in a sleigh pulled by reindeer […]
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