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How to Write Text Ads: Tips from 18 PPC Experts
Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:
Continue readingMobile Pay Per Click: Start Here!
Ever been curious about mobile pay-per-click advertising? If so, you’ll want to read the following guest post by Mike Dolpies. Mike has been breaking ground in the mobile pay-per-click market. He shares why mobile marketing is important, who should be doing it, and how to get started below. Organic search engine marketing can be slow […]
Continue readingFree AdWords Grader
As you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.
Continue readingWhy My Google AdWords Account Was Suspended & What I’m Doing About It
I’ve been suspended from Google AdWords since early September 2010. First, I got a vague warning in late August. Less than a week later, I was suspended. Here’s proof: I still don’t know exactly why I was suspended. I know it had to do with something on this domain. From what I was able to […]
Continue readingAlways Test Your Action Sequences
Always test your opt-in forms, your contact forms, your order forms, your upsells. Anything that captures prospect or customer information should be tested before making it “go live.” And if for some reason you suddenly stop receiving opt-ins or orders, the very first thing you should do is check to see if your action sequences […]
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