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What Questions Do You Have About Copywriting?
Heads up… I’ve got a few more posts in queue and will be publishing them soon. But it’s been a while since I asked you what questions you’ve been wrestling with. With that in mind, what questions do you have about writing sales copy for the web (or direct response copywriting in general)? Just type […]
Continue readingSidewiki: The Great Wall of Google
First there was the Great Wall of China. And now there is the Great Wall of Google. China built its wall specifically to keep out the invading Mongol hordes. Google, on the other hand, seems to have built its wall for nothing more than graffiti. The “wall” is called Sidewiki. Sidewiki puts a frame around […]
Continue readingBrandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets
Doesn’t matter what market you’re in, you’ll always be competing for the attention of your prospects and customers. They’ve got a million things going on… oh, and they just got distracted by thing number million and one. (Was it a new email, a text message, an IM on Skype, an incoming tweet? Whatever it was, […]
Continue readingSummer in the Rockies
Sorry I haven’t posted any new articles lately. I’ve actually been quite busy with client work… and trying to squeeze in a little vacation time (a rare thing for me). Last weekend, my wife and I went up to Copper Mountain (a ski resort west of Denver) and stayed a whole 3 nights — without […]
Continue readingBrandwashed
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]
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