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Bad Month? How to Survive Lean Times in Copywriting
Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
Continue readingHow to Beat “Showrooming” Customers Instead of Fearing Them
The November 24, 2013 issue of the Denver Post ran an interesting story on the front page of the Business section. “Price checks ruffle retail” says the headline. “Cellphone-using shoppers force stores to rethink policies.” Hmmm… a big problem faced by brick-and-mortar retailers that will probably become as big as it’s ever been this holiday […]
Continue readingThis Guy Got Laid Off, Then Started Successful T-Shirt Biz
I got a copy of the October 2013 Reader’s Digest the other day. It was mailed to my grandparents who live nearby, but it wound up at my house. They told us to keep it since their eyesight prevents them from reading. I hadn’t thumbed through a Reader’s Digest in years. (I’m still mourning the […]
Continue reading1 Thing Successful Business Owners Should Never Do in Public
If you’re in business long enough, you are undoubtedly going to experience some big successes. And in your excitement and enthusiasm, you’ll naturally want to share your success with others. There is nothing wrong with celebrating your successes, especially among close friends and family. In fact, I recommend you make the effort to officially celebrate […]
Continue reading1 Easy Way to Find Ideas for Improving Your Business
One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business. It seems that’s what Laithwaites Wines has done. They’ve taken the Amazon Prime model and applied it to their own […]
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