Zoe Keating is a cellist. She makes music, and she sells it on her web site. Here’s what that looks like: You can sample her music. If you like it, you can buy it. You can get her music digitally for $8. You can get the CD + digital download for $14. Or you can […]
Continue readingGot a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
Continue readingLooks like retirement is becoming less about world travel, tropical cruises, and sipping piña coladas on the beach… and more about transitioning into a productive, purposeful life without the shackles of a job. Which is to say, baby boomers are becoming entrepreneurs and starting their own businesses — even in their 80s. Gladys Edmunds writes: […]
Continue readingHere are 12 reasons why you’ve struggled to make your first $50 online. 1. You’re a perpetual student who’s afraid to take the first step. 2. You’ve got a lot of ideas, but not enough enough motivation to act on them. 3. You don’t get started. 4. You do get started, but you don’t finish […]
Continue readingOne reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]
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