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The Dark Side of Advance Selling
One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One […]
Continue readingWhy You Need Another Pair of Eyeballs
I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]
Continue readingThe Hazards of Social Media
Bad news today. Social media is not the panacea the media has made it out to be. In fact, in many cases, it can do more harm than good. So while I do like social media and get new blog readers from it, please allow me to share the three most common hazards of social […]
Continue readingLynn Terry on Affiliate Marketing, Traffic Generation, and More
When I first communicated with Lynn Terry in January, it was to apologize. Fortunately, she was gracious. :-) Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more. You’ve been online for 13 years, […]
Continue readingSpinning Plates
Ever see a picture of a performer spinning plates on sticks? I don’t think I’ve ever seen it done in person, but I’ve seen pictures of it similar to this one: As an entrepreneur and service provider, I feel like plate spinning is a good metaphor for my life. There are always lots of plates […]
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