Even Heroes Need Extra Eyeballs

I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]

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Why You Need Another Pair of Eyeballs

I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]

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Hot Date with an Ugly Sales Letter

Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking […]

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Why It Pays to Hire Experts

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself. Say it with me: “I’m a control freak.” There. Feel better? I do. While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve […]

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