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Is It Spam or Is It Something Else?
It really bugs me when people misapply the term “spam” to something that is not spam at all. In my vernacular (which is English, by the way), spam is bulk unsolicited email sent indiscriminately, regardless of whether it is commercial or not. If I send an email to my friends and family members — and […]
Continue readingAmazon Introduces Broadcast Email Service
Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates […]
Continue readingGmail Priority Inbox – Solving Email Clutter
Gmail recently introduced a powerful new feature called Priority Inbox. The whole goal of Priority Inbox is to help you see your urgent and important emails first — so they don’t get buried in an avalanche of less important offers, newsletters, and subscriptions. I’ve just activated Priority Inbox in my own Gmail account and I […]
Continue readingThey Sent This Email Not Once, But Twice…
Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
Continue readingWhich Subject Line Won?
Email is a funny thing. You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy. Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your […]
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