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Category Archives for Email
Email Marketing Metrics
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]
Continue readingStop Daily Emails: Get Updates Once Per Week
At the beginning of the year, I began publishing five days a week on my blog. I plan to continue publishing daily, Monday through Friday, for the remainder of this year. I also plan to send out short email notifications to let you know when new blog posts are published. I began doing this January […]
Continue readingIs It Spam or Is It Something Else?
It really bugs me when people misapply the term “spam” to something that is not spam at all. In my vernacular (which is English, by the way), spam is bulk unsolicited email sent indiscriminately, regardless of whether it is commercial or not. If I send an email to my friends and family members — and […]
Continue readingAmazon Introduces Broadcast Email Service
Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates […]
Continue readingGmail Priority Inbox – Solving Email Clutter
Gmail recently introduced a powerful new feature called Priority Inbox. The whole goal of Priority Inbox is to help you see your urgent and important emails first — so they don’t get buried in an avalanche of less important offers, newsletters, and subscriptions. I’ve just activated Priority Inbox in my own Gmail account and I […]
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