Category Archives for Email

Email Marketing Metrics

One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]

Continue reading

Is It Spam or Is It Something Else?

It really bugs me when people misapply the term “spam” to something that is not spam at all. In my vernacular (which is English, by the way), spam is bulk unsolicited email sent indiscriminately, regardless of whether it is commercial or not. If I send an email to my friends and family members — and […]

Continue reading