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Category Archives for Email
Gary Ambrose: Spammer
Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]
Continue readingFamous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue readingHere’s a Brilliant Apology Letter from GoDaddy [Photo]
Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter. Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack. Regardless of what actually happened, GoDaddy had a big mess on their hands. Two […]
Continue readingHow Some Silly Email Rules Increased Sales by 679% in 30 Days
Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]
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Timmy’s Message from Mordor
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
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