- Home
Famous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue readingHere’s a Brilliant Apology Letter from GoDaddy [Photo]
Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter. Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack. Regardless of what actually happened, GoDaddy had a big mess on their hands. Two […]
Continue readingHow Some Silly Email Rules Increased Sales by 679% in 30 Days
Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]
Continue reading
Timmy’s Message from Mordor
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
Continue readingEmail Marketing Metrics
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]
Continue reading