Proof that Hard Work Is a Legitimate Selling Appeal

Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]

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A $300 Infomercial Marketing Lesson for Free!

For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]

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Amazon Offers $20,000 in Gift Certificates for Best Advertisement

Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate. I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good […]

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