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A Little Direct Response Gold
Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
Continue reading2 Steps to Writing Gut-Wrenching Copy
Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan ****** What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires. It’s the kind of copy that, while you read it, your mind thinks, “What? […]
Continue readingHow Timed Essays Helped Me Become a Stronger Writer
In high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it. In honors English we would read a book every two weeks (usually a classic), then […]
Continue readingI Like Your Plain Language
After speaking with a potential client for an hour, he told me he was really glad that I hadn’t used the word “deliverables.” He also said, “I like your plain language.” That really struck me because plain language is really what copywriting is all about. It’s about writing like you talk. Not in a fancy […]
Continue readingHow to Move Beyond Inspiration
Why is it that more often than not an artist’s freshman effort outshines his sophomore effort? And why is “beginner’s luck” so prevalent in just about every field of creativity? These are questions I’ve been thinking about lately. And just so we’re tracking, let me share an example with you. Back in 1995, Jars of […]
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