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Direct Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingPeople Who Don’t Feel Anything Don’t Buy Anything
Last week’s political posts generated much more feedback than normal. A few subscribers were livid as hornets because I dared to say something negative about their favorite politician. One guy was so upset about my comments on Obama’s health care bill he wrote me a 700-word response that culminated in a request to unsubscribe him. […]
Continue readingI Feel Bad about Nora Ephron’s Death
Nora Ephron died yesterday. She was 71. In case the name isn’t familiar to you, she wrote the scripts for the movies When Harry Met Sally, Sleepless in Seattle, You’ve Got Mail, and Julie & Julia. I didn’t really know much about her (or even that she had written all those films) until I decided […]
Continue readingFailed First Attempts
I decided to try my hand at gardening this year. Bought a few tomato and pepper starters, and started the rest from seed. After getting everything in the ground and watering for a few weeks, it was exciting to see the green shoots poking through the soil. Unfortunately, my fledgling garden was destroyed by hail […]
Continue readingRomney Gets a Good Smackdown on TV
You know the best thing about not caring about who wins the presidential race? You can watch all the attack ads with a cold and calculating eye — and fully appreciate those ads that ring true. With that in mind, watch this 1-minute attack ad on Mitt Romney. It’s brilliant.
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