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The Influence of Technology on Copywriters
I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.
Continue readingBen Settle’s Weird Copywriting Tips – Free PDF Download
Ben Settle is one of the most talented copywriters I know. And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog. Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere else. For instance:
Continue readingBen Settle’s Weird Copywriting Tips – Part 4
Today I’ve got the fourth and final installment of my 4-part copywriting Q&A with Ben Settle. In today’s installment you’ll discover: How Ben broke into the golf and martial arts markets. (The answer will surprise you.) Why copywriters who write lots of emails are better at writing sales letters. A simple way to write sales […]
Continue readingBen Settle’s Weird Copywriting Tips – Part 3
Welcome to Part 3 of my 4-part Q&A series with Ben Settle. In today’s installment, you’ll discover: How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.) How to test new ideas that your market may not be familiar with. How to write copy for high ticket […]
Continue readingBen Settle’s Weird Copywriting Tips – Part 2
Have you ever wondered how Ben Settle comes up with so many fascinating ideas for his emails and sales letters? Well, today you’re going to find out. You’re also going to find out what Ben thinks about long copy (is long copy dead?)… and… how long your emails should be. So, without further adieu, here’s […]
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