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Auto-Tune Your Sales Copy!
Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they […]
Continue readingNetflix Kills Qwikster
Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
Continue readingHow Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingFree AdWords Grader
As you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.
Continue readingSell by Building Rapport
In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]
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