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Category Archives for Copywriting
Are You Accidentally Missing Out?
If you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each […]
Continue readingFOUND! The Perfect Client…
Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]
Continue readingEugene Schwartz: “It Is the Copywriter’s Job to…”
Attention in the 21st Century is like light that has passed through a round cut diamond: It is fractured in a thousand directions. The copywriter’s job is to capture that fractured attention and refocus it on the sales message of the product he is selling. Eugene Schwartz writes on page 15 of Breakthrough Advertising: “It […]
Continue readingDoes the World Really Need Another Copywriting Book?
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]
Continue readingHow to Sell Money at a Discount
One reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]
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