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How Freelance Copywriting Nearly Broke My Back!
When I first became a freelance copywriter back in 2005, I was doing everything I possibly could to get clients and pay my bills. If I had to work long hours, so be it. If I had to fly to seminars all over the country, so be it. I was in one of those “fight […]
Continue readingThe Twisting of Words and the Destruction of Language
Recently, I stumbled upon a blog I don’t normally read. In the post I read, the author advocated a certain behavior, even while it caused him some consternation. He was, in effect, saying that the behavior was “right” and ought to be encouraged. I disagree with said author. And while I didn’t say it directly […]
Continue readingWhy the Fortune Is in the Follow-Up
Everybody in business always hears, “The fortune is in the follow-up.” Nobody ever talks about why. Is it because people are annoyed by you and are trying to ignore you? In a few rare cases, perhaps. More likely, the people you’ve contacted are busier than a one-armed paper-hanger. They might be interested in your offer; […]
Continue readingCopywriting Critiques: New Special Offer
Early this year I ran a special offer on copywriting critiques and limited the special offer to just 8 people. All 8 of those have now been claimed. So I updated my copy critique page with a brand NEW offer. This particular special offer is limited to the first 3 people only. And just like […]
Continue readingMilk Inspiration for All Its Worth
You can’t plan inspiration. But sometimes it just happens. And when it does, I strongly recommend you milk it for all its worth. When you’re inspired, it’s almost as if you’re under a magical spell that makes creative work practically effortless. So, when inspiration strikes, don’t let anything or anyone break that spell! Doesn’t matter […]
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