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Category Archives for Copywriting
How to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingStuck on a Sales Letter? Then Do This…
Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]
Continue readingEven Heroes Need Extra Eyeballs
I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]
Continue readingBrainstorm Copy with Skype
In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]
Continue readingReasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
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