Today marks the beginning of a 4-part series of copywriting questions and answers with Ben Settle. At first, I thought I would publish everything in a single post. But then I saw how much Ben wrote! 5,049 words, to be exact. A bit much for a single blog post. So after discussing it with Ben, […]
Continue readingHow the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingMy friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingAs you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox […]
Continue readingIf you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each […]
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