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Should Prices End in 7?
Regular reader Carolyn Permentier writes: Have you heard/read any studies/thoughts on pricing? I mean, I know $97 is better, as is $67, apparently, so do we know that ending with the number 7 works better? When we get up in the 200 thru 900… any rule there? Thanks for your input! Here’s my response: There […]
Continue readingSave a Back: Buy a Book
Well, today is my birthday. And as you might already know, today is also the last chance you have to get a copy of Million Dollar Marketing Secrets for $7. This is a real book. It is printed on real paper. And it’s even sent using real postal mail. :-) Today’s message might persuade you […]
Continue readingMy Birthday Is This Week — Here’s a Gift for You
[Note: This Offer Is Now Closed. Thanks!] So my birthday is this Thursday, May 8. I’m a bit secretive about my age, although I haven’t gone out of my way to hide it. (Some folks know how old I am, but they almost never guess right the first time.) Ever since about age 16, birthdays […]
Continue readingHow to Look Up Words in Seconds
As a writer, I often need to look up the meaning of words. Sometimes it’s because I don’t know what a certain word means; other times I need to confirm I’m using a word properly. Of course, I’ve got dictionaries on my shelf. I’ve even got a monstrous Webster’s Unabridged dictionary from 1978. (It measures […]
Continue readingCopywriting Is Not the Most Important Skill
Terry Dean has recently made two public statements on his blog about the value of copywriting. In one post, he wrote, “Copywriting really is the million-dollar skill.” Only four days later, Terry wrote, “If there was one skill you could learn that would almost guarantee the success of your Internet business, it would be copywriting.” […]
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