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We’re #1 for a Reason!
Seen on a door hanger advertising a lawn care company: “We’re #1 for a reason” Unfortunately, not one reason was given.
Continue readingCopy Not a Cure-All
A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]
Continue readingDo Questions Work as Headlines?
One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. […]
Continue readingA Tale of One Client, Three Copywriters, and a Space Ad
Today I’d like to relate a real story from this past summer. It involves a client and three copywriters. And it goes something like this. In July, I was contacted by a potential client who was planning to run a space ad in USA Today, a nationally distributed newspaper. The product being advertised had done […]
Continue readingImprove Sales by Taking Away Their Freedom
More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]
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