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How to Save 20% on Your Next Copywriting Project
This may be one of the strangest posts I’ve ever published. Here’s why: I’m currently looking for 1-3 “special” copywriting projects. These projects will be “special” because I will not accept payment for them in U.S. dollars. What’s more, if you book me for one of these special projects, you can expect to save about […]
Continue readingBetter Approach than Groupon? A Denver Restaurant Case Study
Lynndell Epp is the founder and owner of Mail Masters here in Denver. Just this month he published an interesting case study about a Mexican restaurant in Denver. This particular Mexican restaurant was slow. They needed more customers. They had tried multiple marketing programs, all of which had failed. (I’m not sure what they tried, […]
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I Like You: How Joe Girard Sold Cars
Joe Girard still holds the record for the “World’s Greatest Salesman,” even though more than three decades have passed since his achievement. Why does he still hold this record? It’s simple. Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of […]
Continue readingHow to Declare a Winner in a Direct Mail Test
When you are testing two direct mail pieces against each other, it is not always easy to determine a winner. Unless, of course, you are basing it solely on initial responses. One piece brings in 42 orders; the other brings in 55. You have a winner! Or do you?
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Selling Newsletters with Direct Mail? Here’s 1 Thing You Must Remember…
I recently wrote my first direct mail package for a newsletter that covers economic and geopolitical issues. As part of my research, I read through portions of the direct mail books I’ve got on my shelves. That’s when I came across this little gem on page 327 of Million Dollar Mailings by Denny Hatch. Newsletters […]
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