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Vote for Your Favorite Headline
Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]
Continue readingList Management, Fake Endorsements, and The Syndicate
As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the […]
Continue readingPerpetual Students, Perpetual Debt
I recently read an anonymous comment from a person who is going back to college after spending two years buying expensive products from Internet marketing gurus. He/she writes, The light at the end of *my* tunnel is that losing two years of my life to these jokers has made me serious for the first time […]
Continue readingThe Guru-Sycophant Syndrome
It all started as a tweet: Most gurus surround themselves w/ sycophants to build their egos. And most gurus don’t like me because I’m not a sycophant. Actually, it started before that. You see, yesterday (August 11, 2010) I was talking on the phone with a close friend. In a roundabout way, he discovered a […]
Continue readingReasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
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