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Sabotage! When Social Proof Backfires
Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]
Continue readingLynn Terry on Affiliate Marketing, Traffic Generation, and More
When I first communicated with Lynn Terry in January, it was to apologize. Fortunately, she was gracious. :-) Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more. You’ve been online for 13 years, […]
Continue readingDisinformation, Subterfuge, and Propaganda
Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer. After reading them, I suspected they were fake nominations. Here they are in the order they were received: Comment #1 “TERRY KARLIN” I would like to nominate […]
Continue readingNominate Your Favorite Internet Marketer
Earlier this week, Remarkablogger (Michael Martine) suggested: Consider a post that rounds up a list of the “good guys,” too. I think this is a good idea. I’m going to put together a list of trustworthy online marketers. But I need your help. With that in mind, I want to know: Who are the good […]
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Internet Marketing on Life Support
Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules […]
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