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An Easy [And Eye Damaging] Way to Kill Sales on Your Site
A reader laments: What is it with this horrible trend to put website text in gray? Marketers have known for years that black text on white background is best. So they come out with gray, and now I can hardly read anything on the web without squinting or having to literally cut and paste it […]
Continue readingHow ClickBank’s New Risk Management Tiers Will Affect Marketers
For many years, ClickBank has been the leading affiliate network and payment processor for sellers of digital products. As a result, ClickBank has attracted tens of thousands of online marketers. Many are ethical. But many are not. There are plenty of ClickBank sellers who hype their products and sell crappy low-value ebooks and videos for […]
Continue readingStrange Conspiracy: Marketing Gurus Want Me to Shut Up
Maybe I’m just paranoid. But I get the feeling certain people have approached me or hired me simply to buy my silence. Let me explain… I’ve written some unflattering things about certain Internet marketing “gurus” and other online business people here on my blog.
Continue readingWhy the Christmas Season is Generally a Disaster for B2B Sales
A forum participant wants to know if launching an infoproduct during the holidays is a good or bad idea. He writes: Hey Guys, I’m wondering if anyone has experience with doing launches during the holidays? Does it reduce sales as people try to save money for holiday gifts? Or are people in a buying mode […]
Continue reading1 Thought Provoking Exercise For Cash Strapped Biz Owners
“If you can’t afford marketing, you aren’t charging enough.” So said a speaker at the #searchlove event – as tweeted by Patrick McKenzie. I thought it was an astute observation. But then I started to think of variations…
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