Category Archives for Internet Marketing

The Easiest Way to Boost Website Conversions

Internet business owners try all sorts of things to boost website conversions. They try new headlines… new copy ideas… new web designs… new order buttons… new testimonials… new images… new videos… and so on. All of these things are worth testing to boost conversions, but they take time, effort, and (sometimes) a significant investment in […]

Continue reading

Be Stingy with Testimonials

On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]

Continue reading