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Ken McCarthy More Dangerous Than Salty Droid?
The Salty Droid dropped a bombshell this week by publishing select portions of a private phone call between Andy Jenkins and Jeff Walker in which they say some things that are not especially flattering for their public image. I guess it could be argued that “all PR is good PR,” but in this case I […]
Continue readingMarketing Tactics That Work Today But Not Tomorrow
If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage […]
Continue readingThe Laziness Alibi: Legit Defense or a Clever Cover-Up for Fraud?
Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, […]
Continue readingBest Mac Tips, Software & Shortcuts for Internet Marketers
I recently bought a new Apple iMac to replace my ancient Dell laptop. I knew I was going to need to learn a new interface, new keyboard shortcuts, and which new software to get to replace the programs I’d used on my PC. But rather than blindly researching on my own, I decided to ask […]
Continue readingGoogle’s Big Mistake
I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]
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