One reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]
Continue readingFor a few years back in 2005, 2006, and maybe even 2007, it became popular to sell the “mass affluent.” Why? Because there were lots of them… and… they had lots of disposable income to spend. But it seems the “mass affluent” may be dwindling. It may now be more accurate to call them the […]
Continue readingA couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]
Continue readingRecently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]
Continue readingRecently, I stumbled upon a blog I don’t normally read. In the post I read, the author advocated a certain behavior, even while it caused him some consternation. He was, in effect, saying that the behavior was “right” and ought to be encouraged. I disagree with said author. And while I didn’t say it directly […]
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