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Is Your Schooling Interfering with Your Education?
Yesterday (6/21) a reader compared my writing to Mark Twain’s. He wrote (via Twitter): “don’t know if it’s the topic of death that brings it outta you, but today’s & the Monk/coffin post are funny. I mean Twain funny.” Needless to say, I was quite flattered. Speaking of Twain, here’s one of his quotes that’s […]
Continue readingDavid Ogilvy’s Creative Process for Writing Sales Copy
A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.
Continue readingIf Thoreau Were Alive Today
I sometimes wonder what Thoreau would think if he were alive today. In his day, he didn’t like the railroad because of its noise pollution. “I will not have my eyes put out and my ears spoiled by its smoke and steam and hissing,” he wrote. Today, silence is hard to come by. There is […]
Continue readingHow Clients Minimize the Value of Your Work
Many of the potential clients who will contact you will try to get you to negotiate your fees down. They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.” The implication, of course, is that you should lower your fee […]
Continue readingIf You Had to Kick Your Own Ass, What Would You Do?
I love watching Shark Tank. During a recent episode, Mark Cuban said that he often likes to strengthen his businesses by asking himself this question: “If I was going to kick my own ass, what would I do?” While the question made me chuckle, I realized it was actually a really good question because it […]
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