A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]
Continue readingAccording to an experiment published in the Journal of Personality and Social Psychology, just one act of self-control depletes your ability to have self-control in another unrelated area. For example, when subjects were told not to eat chocolates sitting right in front of them, their persistence in puzzle-solving deteriorated. When they were told to suppress […]
Continue readingOne of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. […]
Continue readingI’ve been blogging on at least a weekly basis since 2004. During that time, I’ve written hundreds of blog posts… and I’ve read even more. One thing I’ve noticed is that most bloggers pay little attention to the quality of their writing. To simply publish another blog post is good enough. It seems to me, […]
Continue readingYesterday, I got a call from Lila Rajiva, the co-author (with Bill Bonner) of Mobs, Messiahs, and Markets. Apparently, one of the guys who’d commented on one of my previous posts had said some inaccurate things–so I happily agreed to remove his comment. Maybe I’m just a book junkie, but I really enjoy getting to […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
Click the button to download...
Get your free copy now!