Improve Sales by Taking Away Their Freedom

More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]

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Nothing Fails Like Success

Most good marketers and copywriters have heard of Agora. It is an information publishing business that grosses more than $200 million a year, and that number may be dated. But far fewer people have heard of William Bonner, the founder of Agora. He is also called Bill and Will, depending on where his name appears. […]

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The Heart of a Servant

I’m a service provider. I write copy for people who want to sell products and services using the written word. Perhaps you are a service provider, too. Or perhaps you sell products of some kind. Either way, it doesn’t matter. This post will still be relevant to you. Based on a number of posts I’ve […]

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