One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for […]
Continue readingI’m a service provider. I write copy for people who want to sell products and services using the written word. Perhaps you are a service provider, too. Or perhaps you sell products of some kind. Either way, it doesn’t matter. This post will still be relevant to you. Based on a number of posts I’ve […]
Continue readingRatatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says… “Food always […]
Continue readingThere has been much speculation about this letter since I announced it last Friday. One person suggested it might be political; that perhaps it promoted Ron Paul. And while I have promoted Ron Paul in the past, that is not what the letter is about. Another person suggested it might be religious. This guess was […]
Continue readingSince January 7, 2008, exactly 561 480 people (see comments for explanation) have already read the letter I referenced in my previous post. It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)… “I want to thank you for […]
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