This May Surprise You, But…

Since January 7, 2008, exactly 561 480 people (see comments for explanation) have already read the letter I referenced in my previous post. It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)… “I want to thank you for […]

Continue reading

Eight Months to Write a Letter?

On May 17, 2007, I began writing a “sales” letter. I’ve only recently completed it. Let me tell you a few things about this letter… It doesn’t sell a product. It doesn’t sell a service. I wasn’t paid to write the letter. I don’t plan to ever earn anything from the letter. The letter will […]

Continue reading

The Copywriting Grab Bag

Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 […]

Continue reading

Please Ignore Armand Morin

In these sometimes confusing days of doing business online, I must advise you to please ignore Armand Morin. The man clearly knows what he’s talking about, which makes him more dangerous still. He might actually inspire you to implement strategies and techniques that work. And that would be dangerous to your comfort as well as […]

Continue reading

Three Business Models Explained

In business, there are three basic ways for you to make money, each with its own level of value and complexity. The business model you choose largely determines your earning potential. Here they are in order of their value… You can sell advertising space. You can sell other people’s products for a commission. You can […]

Continue reading