In these sometimes confusing days of doing business online, I must advise you to please ignore Armand Morin. The man clearly knows what he’s talking about, which makes him more dangerous still. He might actually inspire you to implement strategies and techniques that work. And that would be dangerous to your comfort as well as […]
Continue readingIn business, there are three basic ways for you to make money, each with its own level of value and complexity. The business model you choose largely determines your earning potential. Here they are in order of their value… You can sell advertising space. You can sell other people’s products for a commission. You can […]
Continue readingJust the other day, my two-year-old son walked up to me and said, “I don’t have a poopie diaper.” I’ve learned that unsolicited feedback like this often means the exact opposite of what my son says. He was actually telling me he did have a poopie diaper… he just didn’t want me to know about […]
Continue readingThere are only a three real ways to grow a business. Get more customers. Get your customers to spend more each time they buy. Get your customers to buy more frequently. Of course, these are all principles of business growth. It’s not like you can say, “Okay, I want more customers. Now I’m going to […]
Continue readingLast week I got a letter in the mail from Jay Abraham. On the outside of the envelope, the teaser copy reads, “Led Zeppelin Concert Gives Me a Great Idea.” On the inside, the headline is really the letterhead itself; “Jay L. Abraham” is in large blue type, centered at the top of the page. […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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