If you were to build your own house, you could not do it without first acquiring the raw materials. You would need wood, nails, windows, doors, shingles, siding, and much more. This is common sense. Yet, when it comes to writing, many people often sit down at the keyboard without any of the raw materials […]
Continue readingShopping carts… if you’re an online business owner, you can’t live with ’em and you can’t live without ’em! Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent. I know very few clients who are totally happy with the […]
Continue readingHave you ever tried to persuade somebody of certain belief or to take a specific action? It’s rarely easy. For the most part, us humans are hard-headed creatures set in our ways. I was reminded of this when we went to get our family photos taken this morning. We all got dressed up (our three […]
Continue readingWell, of course, he is. In case you don’t know, Salty Droid is a persona created by Jason Jones to expose some of the frauds and scams that are happening in the Internet marketing space. I happen to agree with what he’s doing, which is why I’ve linked to his site and quoted him on […]
Continue readingI publish a print newsletter periodically throughout the year. My newsletter is free. But I only to send it to past, current, and potential clients. So:
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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