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4 Proven Business Growth Strategies [Plus 33 Detailed Techniques]
There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.]While there are only four primary […]
Continue readingStrange Conspiracy: Marketing Gurus Want Me to Shut Up
Maybe I’m just paranoid. But I get the feeling certain people have approached me or hired me simply to buy my silence. Let me explain… I’ve written some unflattering things about certain Internet marketing “gurus” and other online business people here on my blog.
Continue readingWhy I No Longer Hate Staying in Touch with Clients & Friends
In the fall of 2008, I was frustrated with how I was keeping track of the mailing addresses of my friends and family members, not to mention my growing list of clients. My wife and I both had addresses written down on bits of paper and in notebooks. And I’d saved a couple client addresses […]
Continue readingThe 5-Minute Secret for Building Stronger Relationships with Your Clients
The Saturday after Thanksgiving we rounded up my side of the family for some family pictures. We met out by the historic red barn in our small town of Parker, Colorado, and my brother-in-law took the pictures with his digital SLR. It’d been a few years since we’d done a big family photo. But we […]
Continue readingThe Advice I Gave to a Young Copywriter
Last night I spoke with a young copywriter about a project he’s considering accepting. Naturally, he was excited about the project. He’s still getting experience and learning the craft, so just about any opportunity is exciting. But as he explained the details of the project to me, I spotted a few red flags. For example, […]
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